UGC wins because it looks unpolished
Handheld framing, ordinary rooms, natural light. The presets aim for that, not for a commercial look.
Five formats cover the funnel
Unboxing, talking head, demo, before and after, testimonial. Test all five before scaling one.
Say it is generated
A generated person is not a real customer. Presenting one as a testimonial is deceptive advertising in most markets.
FAQ
Can I use a real creator's face?
Only with their written permission. Consent is enforced across our face tools.
How do I add a voice?
Write the script, record it with the narrator, then sync it with lip sync.
What length works?
Four to eight seconds per clip, cut into a 15 to 30 second edit.